Year: 2014
Client: Mercedes-Benz

Customize your own Mercedes and get a quote - on Instagram. Taking advantage of the recently added "tagging" functionality on Instagram, we invited a new generation of consumers to build their new GLA.

Winner at multiple award shows including The Webbys, One Show, D&AD and the Art Directors Club.

Year: 2014
Client: Spotify
Project: Website

Since popular music began, every year the critics and music establishment have told us about the year in music. Who was the best? Who sold the most? But in 2014, Spotify unearthed the data in music – and 50 million music lovers around the world rewrote the story.

Winner of multiple awards, including a One Show Gold Pencil.

Year: 2013
Client: Mercedes-Benz

To launch the all-new CLA to an entirely new audience, we challenged 5 of Instagram’s best photographers to spend 5 days each behind the wheel. Whoever got the most likes, kept the CLA.

Forbes Magazine said it represented “an evolution in earned media” and the campaign received multiple awards, including an Effie.

The first comic written by - and starring - its readers. Serialized over four months, Anarchy: The Graphic Novel was shaped by the suggestions and votes of fans. Along the way, over 50 consumers were illustrated into the action.

Winner of a One Show Gold Pencil and featured on the cover of Contagious Magazine.

Year: 2014
Client: Spotify

For Thanksgiving consumers entered the weight of their bird, whether it was stuffed or unstuffed, and then picked a genre. We served up a fresh playlist of tunes, with a “DING!” at the end to let them know their Turkey was ready.

Featured on the Today Show and across lots of other PR channels.

Year: 2014
Client: GLAAD

December 7th, 2013 was the first day in history that same-sex couples could marry in Australia. But only 5 days later the government overturned the ruling and 31 marriages were made invalid. 1 year later the world showed they recognized their marriages, by wishing them happy anniversary.

Year: 2014
Client: Mercedes-Benz

It’s not every day you market a car, without showing the car. To build excitement for the GLA, we created custom luxury mats that represented the vehicle’s cargo footprint. Then we sent the mats to celebrities and influencers, who treated them as a blank canvas.

Year: 2015
Client: Spotify

What would you be jamming to if you lived in another era? With Taste Rewind we read user’s data and then gave them a fun tour through the past five decades, pairing great tunes from yesterday to the jams they love today.

Year: 2014
Client: smart car

The smart car may have brains, but it doesn’t have big budgets. The brand relies on nimbleness. A great example came in August 2014, when we disrupted a national test-drive tour for the all-new electric vehicle, to stage an unexpected stunt that achieved national attention.

Year: 2015
Client: Spotify

Just because you’re into each other doesn’t mean you’re into the same music. So for Valentine’s, we created what Fast Company described as “what a Pandora station gone off the rails would look like”. 

Recognized by the FWA as Site of the Day.

Year: 2013
Client: smart car

The smart car’s custom wraps make the vehicle endlessly customizable, something we wanted to draw attention to in social channels. So we challenged Twitter to a game of “Who Wore It Better?”

“Pretty cool (even if it’s a marketing campaign)” said Time.

Every year, thousand of young Cambodians fall victim to child sex tourism. A print and direct response campaign was developed to combat this.

This low-budget commercial challenged some deeply held social taboos about Domestic Abuse.

A print and outdoor campaign was developed to support the launch of new telecommunications brand Tigo into the Laos Market